Released on = November 25, 2006, 2:37 pm

Press Release Author = Arnie Kuenn

Industry = Internet & Online

Press Release Summary = Vertical Measures, a new Internet marketing company,
provides affordable search engine ranking services.

Press Release Body = Phoenix, AZ November 25, 2006 -- Want to improve your
website\'s search engine ranking, but can\'t afford the usual expense? Vertical
Measures, a new Internet marketing company, provides affordable search engine
ranking services to help you get the job done - at a fraction of the usual cost.

"Your website\'s search engine ranking can make or break your business," said Arnie
Kuenn, President of Vertical Measures. "But getting a higher search engine ranking
shouldn\'t have to mean breaking your bank to make your business."

The words "search engine ranking" can intimidate many people, but the concept is
actually very simple. When an Internet shopper searches for a keyword that relates
to your business, your website\'s search engine ranking is how close to the top your
website is on the list of results. A very high search engine result means that your
site will have greater visibility on the Internet, and therefore more visitors. One
of the reasons why a high search engine ranking is so important is because most Web
surfers do not look beyond the first page. In order to get on that first page, you
might have to beat dozens, hundreds, or even thousands of other websites.

It might not seem like it sometimes, but the search engines have a very particular
way of determining a website\'s rank in a list of search results. Websites are
listed according to two major factors: how pertinent they are to the search terms,
and how popular the page is. A website\'s pertinence to a specific keyword phrase is
determined by the appearance of that particular keyword phrase in the site content -
particularly in obvious places such as titles and headings, first and last
paragraphs of text, and the meta tags attached to each page. A website\'s popularity
- which is taken to mean that the site is successful, helpful, etc. - is determined
by the number of quality links on other sites that link back to the website in
question. In other words, the search engines assume that if people like a site and
find it helpful, they will link to it from their blogs, personal websites, or
business websites.

Web Site = http://www.verticalmeasures.com

Contact Details = Arnie Kuenn
http://www.verticalmeasures.com
(602) 476-1889